EL SEGUNDO, Calif.-- August 27, 2009 FUHU, Inc., leading the market in connecting people and content across their favorite destinations, and HowStuffWorks.com, a division of Discovery Communications (Nasdaq: DISAD) (Nasdaq: DISBD) (Nasdaq: DISCK), today announced a partnership to create the first Podcast Spinlets Widgets. HowStuffWorks will utilize FUHUs Spinlets widget technology to expand the reach of its popular Podcasts, making them accessible through iTunes, its website and at www.spinlets.com, while also allowing users to share the content through top social networks and web destinations with Spinlets Take it 2Go feature. more

FUHU Inc., leading the market in connecting people and content across their favorite destinations, has reported over ten million views in the first week of their Guns N' Roses Spinlets™ widgets and urFooz™ cards of Axl Rose and Bumblefoot on MySpace, positioning the company as the dominant music widgets provider, facilitating extension of music brands and personal information across the social networking space. more

The practice of marketing is changing, whether we like it or not, or are ready for it or not. Our old world linear view of brand management–brand awareness, consideration, preference, access, and loyalty–as pointed out by Brian Haven of Forrester Research (Haven, 2007) is giving way to a multi-dimensional landscape where the marketer holds only a few levers that influence a potential customer’s awareness and intentions toward a brand, product and/or service. Consumers and the marketplace wield many other levers, including: peer reviews, recommendations and viral sharing amongst friends, competitive alternatives, user-generated content to name a few (Haven, 2007). We are faced with an awakened consumer, one that wields these levers and is increasingly demanding choice and control over their: more